Led a  brand evolution for a custom clothing and merchandise line. Developed a cohesive identity and multi-channel digital experience across a diverse product catalog, including apparel (t-shirts, hoodies), stationery (journals), and accessories (stickers, bags).

full visual overhaul—including logo, typography, and color palette—and the development of a new, conversion-focused website. Beyond digital, I managed the full-scale marketing launch, creating impactful designs for environmental, print, and social media.