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Nike Dunk San Antonio Spurs Concept
As a person who has grown to be a collector of shoes, I have always been specifically drawn to the Dunks. The style, low comfort fit, mixed with a variety of color ways has made me a collector and now customizer of my own shoes.
Dissecting the colors into elements.
Conclusion
What I was able to learn from this conceptual shoe design process.
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There is a demand for customized and unique shoes.
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Shoes collectors have a passion for something new.
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Basketball fans and those of the San Antonio Spurs support this concept
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Social Media research confirmed the consumer will purchase them if put into production.
Following the design concept I conducted a survey to find two key components. (1) Will be people purchase it? (2) What will the average price be?
I surveyed 50 people if they would purchase it and the 100% said yes. As far as price the 40% of people surveyed said, they would pay $140-$150 for them.
Survey Of Price
Examples of Usage
During research most mentioned they would wear them to Spurs games to show team spirit, or casually out in public to match or compliment their wardrobe. Not to mention potential sneaker conventions for the collector.
Various cross sections of the final product utilizing the old and new logos to create a unique a product.
Final Product
As inspiration I used the Spurs I grew up with and Fiesta logo to create a unique color way. Trying to capture the bring vibrate colors of each.
Using an existing shoe design I wanted to create a design that captures two elements of San Antonio, TX. The San Antonio Spurs and Fiesta ( Event that occurs every April).
Spurs fans of all ages, kids, teens, adults ages 21-35 years old, skateboard community ages 15-25 years old. Could also be used as marketing tool for Latin Theme night at Spurs games. Most importantly the avid shoe collector.
Target Audience
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